Faculty MBA
nanda.amitabh81@gmail.com
Marketing sManagement, Strategic Management, Services Marketing, B2B Marketing
18 years in academics and 2 years in industry
MARKETING AND STRATEGIC MANAGEMENT
1. Advances in Consumer Research (ABDC indexed)- “The Role of E-Satisfaction and e-WOM Credibility in Building E-Trust: Evidence from Food Aggregator Platforms”- ISSN No- ISSN: 0098-9258, vol- 2 Issue 4 : 5271-5276, October 2025 2. African journal of biological sciences (SCOPUS indexed) – “Role of Artificial Intelligence (AI) Driven Business Excellence for Effective Corporate Operations and Competitive Advantage: An Empirical Study”- ISSN No- 2663- 2187, Vol- 6, Issue- 14, August 2024 3. International Journal of creative research thoughts (UGC Recognized) - “Exploring Diversity and Inclusion in HRM: Strategic Approaches and Organizational Impact - A Review and Synthesis" ISSN no- 2320-2882 Vol-12, Issue-8, August 2024 4. Journal of Informatics Education and Research (ABDC indexed)- “Impact of Artificial intelligence ( AI) enabled management information system (MIS) in managerial decision making : An empirical study of leading business organizations”. ISSN- 1526-4726 , Vol 4 , Issue 2 (2024) 5. Korean Review of International studies (ABDC Indexed) – “Banker’s services that leads to customer’s satisfaction in availing home loan”- ISSN No- 1226-4741 Vol. 15 ,Issue- 35, June 2022 6. Psychology and Education (SCOPUS indeed) - “Impact of Organization culture and Leadership Behaviors on Organizational commitment and Job Satisfaction at Small and Middle – Sized Firms of Orissa” , ISSN: 00333077 - 2020 DR. AMITABH NANDA Area of Interest: MARKETING AND STRATEGIC MANAGEMENT Subject Taught: Marketing sManagement, Strategic Management, Services Marketing, B2B Marketing Education : B.Tech , MBA, Ph.D in Management) Books: 7. “Business Analytics” published by Himalaya Publishing House ( ISBN No- 978-93- 6557-557-6 published in 2025 8. “Universal Human Values” published by S. Chand (ISBN No- 978-93-6468-797-3) published in 2024 9. “Business Ethics” published by Excel Books (ISBN No-978-93-91958-008 published in 2021 10. “Strategic Management and Entrepreneurship” Published by Himalaya Publishing House ( ISBN No- 978-81-8488-888-1) published in 2010.
B.Tech , MBA, Ph.D in Management
1. “Cased based Teaching and Management case development” conducted by BPUT, Odisha. 2. “NAAC Accreditation – A key to Quality Enhancement in Higher Education” by IQAC, CIME ,Bhubaneswar 3. Completed 8 weeks course on Services Marketing at IIT, Kanpur and passed the certificate course with Ellite Silver through NPTEL, MOOCS ( SWAYAM platform) 4. Undergone 12 weeks certification course on “Marketing Analytics” from University of Verginia through Coursera platform. 5. Completed one week training on “Application of innovative approach for effective teaching management and research practices organized by NITTTR, Kolkota. 6. Successfully completed the course on SAP (SD module) from SAP India 7. “Data Analysis using SPSS “conducted jointly with SPSS South Asia Pvt Ltd and Centre for IT Education
1. Patents on “Tax savings planning device” bearing a design number- 429283-001 dated – 04.09.2024 issued by Patent office, Govt. of India. 2. Awarded with “Excellent academician of the year “ 2024 by Research Education Solutions in association with Institute of Management Bhubaneswar in 1 st Sept 2024.
0009-0000-3395-8029
https://scholar.google.com/citations?user=3NhgoekAAAAJ&hl=en