College of IT & Management Education
Bhubaneswar

SDM, CB, Retail, PBM, ASM

1.10 years plus experience in industry as Marketing Executive to Senior Manager Trainee. Companies like PCS, CIPLA, and GATI courier as well as center head in International School of Computer Technology (ISCOT), New Delhi, 2.20+ Years of Teaching Experience.

Marketing

1.Technology-Driven Customer Retention: Insights Into E-Crm Practices Of Private Banks ISBN: 978-1-943295-26-5, 23rd Aims International Conference On Management (Aims-23), Jointly Organized By Aims International And The IIM Shillong During December 3-5. 2.Leveraging Digital Twin Technology To Optimize Supply Chain And Crm Efficiency In Private Sector Banks: A Case Study Of Bhubaneswar, At National Seminar On Supply Chain Digital Twin” 2025 IIM Sambalpur (31st January & 1st February) 3.E-crm as emerging management tool for customer retention: an investigative study on select private banks in Bhubaneswar. African journal of biomedical research 4.Marketing Strategy for Customer retention Through CRM: A Study on Private Banks, Educational Administration: Theory and Practice, Scopus Indexed Q4 journal, Vol. 30 No. 8 (2024), 127-137, ISSN: 1248-2403. 5.Enhancing Customers Relationships Management Leveraging machine learning approaches in the banking sector: An analytical Study of Selected Private Banks in Bhubaneswar, Odisha", SMR Journal 6.Moderating effects of demographic on customer retention through E:CRM, A Study on select private banks in Bhubaneswar, Odisha, PRJ, an ISSN NUMBER :2149-297 7.An analytical Study on Consumer perception towards ECRM in select private banks in Bhubaneswar, Odisha, JETIR, ISSN. 2349-5162 8.An Analytical Study On HRD Climate and its impact on private banks: a case study on selected private banks in Bhubaneswar, Odisha , A Journal of Composition Theory, ISSN NO- 0731-6755 9.Innovative CRM strategies for Customer Retention in selected private sector banks in Bhubaneswar, Odisha, IIT Khargapur 15th and 16th June 2024 10.Consumer Perception towards CRM in private banks in Bhubaneswar: An Empirical study in the Emerging Strong Digital Era. 11.E-Marketing: Searchig, Shopping and Connecting at IBCS, Siksha ‘O’ Anusandhan University, 2ND March 2016 12.Consumer as shopper: an insight towards digital marketing International Seminar on Entrepreneurship, 2009, XIMB, BBSR. 13.Agro Marketing in Business practices:the tools & strategies.Published in RCEM Souvenir– 2007 14.Green Marketing a contemporary Study, published in IMIS – 2006 15.Agro-marketing tools and strategies of Rural management, KIMS, Bhubaneswar

MBA, PhD( Marketing)

1.FDP on Services Marketing: Contemporary Topics in Academics. (approved by AICTE, New Delhi) at IMIS, BBSR 2.FDP on Pedagogy workshop for Management Teachers, at BPIITM, BBSR on 7th Feb 2010-08-19, (approved by AICTE, New Delhi) 3.FDP on Emerging Issues in 21st Century Managerial Revolution from 29th july to 11th Aug 2010. (approved by AICTE, New Delhi) 4.FDP-2020 on ” Rise of the BRICS Economies: The New Globalisation” from (9th-11Th Jan 2020 ) at ASBM University 5.FDP ON “DATA ANALYSIS USIG SPSS” FROM (5TH Dec & 6th Dec 2011) at BPUT, Odisha 6.FDP on Health & Wellness: Mind, Body & Happiness at Biju Patnaik University of Technology (BPUT), Odisha, Rourkela In Association with Association of Indian Management Schools (AIMS) 18-07-2025 to 20-07-2025 7.FDP on “Entrepreneurship Development”, jointly organized by Biju Patnaik University of Technology (BPUT), Odisha in collaboration with the Wadhwani Foundation, Bengaluru. 11th January to 13th January 2026 (3 days)